What is a Personal Brand Statement?

A personal brand statement is a one to two sentence description that gives a brief overview of your unique skills, experience, and passions and why you’re unique in your field of work. Personal brand statements can quickly set you apart from others and can help your audience or hiring managers get a better understanding of who you are and what you can offer. 

Benefits of a Personal Brand Statement 

A personal brand statement doesn’t just help you discover new opportunities, it can also be a way for you to hone in on your unique skills to better understand where you are in your professional career. 

Some other benefits of a personal brand statement include: 

Attracting more opportunities

Having a personal brand statement can help attract other like-minded individuals and broaden your network, thus increasing the potential for additional opportunities in your career.  It’s great to leverage social media like LinkedIn where you can share advice and insights and establish yourself as a thought leader in your industry. 

Differentiating yourself from others

A personal brand statement also helps set you apart from others in your field. Doing so can give you a competitive edge when applying for jobs or seeking additional opportunities. 

Higher perceived value

Connecting with others on a personal level is important, and a personal brand statement can help you do just that. When you’re confident in your personal brand statement, you can use it to your advantage and become a leader in your industry. 

Control over your professional image

A personal brand statement can also help you have control over the way others perceive you. Be honest when crafting your statement so as to not mislead others. A personal brand statement should show others the value you can bring to any opportunity. 

How to Create a Personal Brand Statement in 6 Steps

Now that we know what a personal brand statement is, let’s go over the steps you should take to create yours. 

1. Make a list of your skills 

The first step in building your personal brand statement is to identify your unique skills. These will be your personal brand words and what you use to make yourself stand out. You want to highlight anything that highlights your strengths but try to use expert buzzwords that are related to your niche so they’re recognizable by leaders in your industry. 

2. Determine who your audience is 

After identifying your unique skills and coming up with your personal brand words, the next step is to identify your target audience. Who do you want to see your personal brand statement? Focus on a direction so you can craft a statement that attracts the right kind of people.

3. Research your industry 

From there you’ll want to do your research and see what others are saying in the industry you’re looking to target. Look for problems that your industry or a specific job is lacking and think about how your skills can help fill those gaps. 

4. Craft your sentences 

Now is the fun part, crafting the sentences that will make your personal brand statement. Think about the story you want to tell and how you want others to perceive you and your personal brand. How are you different from others and what problems are you looking to solve? Combine these thoughts with your personal brand words. 

5. Revise and simplify your statements 

The simpler, the better. But make sure you’re clearly getting your point across. Make any necessary changes to your statement and find spots where you can trim things down and remove the fluff. Try saying it out loud so you can hear what it sounds like. 

6. Promote your brand statement 

Now it’s time to advocate for yourself. Start promoting your personal brand statement by putting it on your social media profiles like LinkedIn or Twitter, your personal website, in your email signature, and on your resume. 

Ready to create your personal brand statement? This downloadable template can make it easy to brainstorm and put together ideas for your personal brand statement. Fill in your answers and you’ll be well on your way to crafting the perfect brand statement to help you stand out from the competition. 

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